It had the opposite effect.įollowing a demonstration of Meta’s planned expansion into video games, Mr. Zuckerberg later said in an Instagram Live video, was an attempt to hide from paparazzi. Zuckerberg on the high seas in Hawaii, his face covered in a heavy helping of zinc sunscreen while riding a motorized hydrofoil. The objects were a callback to a photo that circulated last year of Mr. Zuckerberg appeared at a desk with a bottle of sunscreen sitting atop it and a surfboard leaning against the wall behind him. That wasn’t the only Easter egg that Face- er, Meta stuck in the presentation.Īt one point in the stream, Mr. Zuckerberg seems keen to leave the past behind. They’ve made a yearslong effort to rehabilitate his image - one that’s been defined by onstage meltdowns, weird declarations and constant company crises. Zuckerberg has struggled to make himself seem empathetic and relatable, he and his army of press handlers seem to have figured out that a little self-deprecation goes a long way in making a man worth $116 billion look a bit more normal. It was Sweet Baby Ray’s, the tangy grocery store staple that’s been elevated to meme status ever since the Facebook founder mentioned it in a now infamous 2016 video at least 11 times while “smoking meats” in his backyard. In an 80-minute keynote presentation announcing his company’s name change - from Facebook to Meta - and a shift away from traditional social networking, the 37-year-old chief executive made sure to insert a longstanding gag that his employees and followers would appreciate: a bottle of barbecue sauce.Įagle-eyed watchers knew that this wasn’t just any condiment standing on the bookshelf behind Mr.

Amid a massive company pivot, a monthlong press cycle and increasing calls for regulation, Mark Zuckerberg wants everyone to know he has a sense of humor.

Mark zuckerburg vr photo